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The war between Alexa and Google Assistant

The war between Google Assistant and Alexa is getting more difficult than expectedfor Alexa as more products can support both Alexa and Google Assistant, and since smart home companies want to sell products to as many customers as possible, Alexa has been getting fewer and fewer exclusive victories.

Google used its massive presence at CES this week to send a message that it has bigger plans for the Assistant, too. Even at other companies’ exhibits, Google deployed employees dressed in white clothes and Assistant-themed hats to talk visitors through the features it could provide onthird-party devices. It also launched a new interpreter mode on Google Assistant that’s being piloted at hotels in Las Vegas, New York, and San Francisco.

In contrast, Amazon’s presence felt small. Amazon had two main booths — one for Ring and another for Amazon Key — neither of which seemed fully prepared. At both booths, live demos of important Amazon features were not available. Ring’s new Door View Cam wasn’t activated nor connected to the app, and one booth over, Amazon’s Key for Garage didn’t have much to show.

An interview conducted before the show Amazon’s SVP of devices and services Dave Limp said, “Customers do not care about an ad campaign on the Las Vegas Strip.” And that may be why its presence felt diminished. Alexa has already established itself in the smart home industry, while Google Assistant still feels like the underdog with something to prove.

Alexa’s apparent lead no longer feels as strong when you’re looking at the breadth of gadgets out there, because third-party device makers aren’t playing favorites. Devices like the U by Moen shower, the Lockly Secure Pro smart lock, and locks from August, all sport compatibility with Alexa and Google, while HomeKit looms on the horizon. Getting all those systems on one device took “the better part of last year” for Lockly, says CEO Lee Zheng. “Obviously Apple
Home Kit will take a little bit longer.”

Few companies have taken a definitive stance on smart assistants,so we’ll continue to see all these devices and different assistants grow and thrive all at once. Alexa may have taken an early lead in this race, but it’s not even close to being over yet.

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Amazon Overtakes Microsoft to become the most valuable company in the world

Amazon has since 2017 recorded constant growth the same year when it paid no less than $13.7 billion for Whole Foods Market. Founder Jeff Bezos also became the richest person in the world last year with a net worth $150 billion.

According to BBC, Amazon is now worth $810 million, whereas the software giant Microsoft is now valued at $789 billion. Google’s parent company Alphabet is third in the top with $752 billion, while Apple is now fourth with $702 billion.

Microsoft managed to surpass Apple in late 2018, becoming the world’s most valuable company, while in December, Amazon did the same thing and took over the runner-up seat. Apple keeps going down

Apple, which last year became the first company in the world to be worth $1 trillion, declined substantially in the last six months, mostly as a result of a massive drop experienced by its flagship product, the iPhone.

The 2018 iPhone generation, which was supposed to help Apple secure the lead, is actually selling well below expectations, and despite the decline, CEO Tim Cook says the company is well positioned to remain a leader in the long term.

This is not surprising because Amazon is now the best place to shop online and with the ever increasing merchandise and positive reviews amazon is poised to continue in this position.